Watch: Weird Al’s new songs keep getting better. Today he takes on Lorde
The thing that’s really great about Weird Al’s effort is that he’s spreading the wealth marketing wise. “Tacky" was an exclusive to Nerdist; Vevo got "Word Crimes”; and now “Foil" is a College Humor joint.
This means that he has not one, not two, but three big-name video outlets working to promote a single album. It requires coordination to be this good at marketing yourself while working with so many players. It also makes Beyonce look like she’s not trying hard enough.